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Association Rules in Innovative Technology Collaboration
(IEEE, 2015)
SMEs are motivated to collaborate for research and innovation in order to survive in global competition. Recent studies showed that using advanced communication and information technologies will improve innovative collaboration ...
Experiential Destination Marketing and Tourist Behavior: A Research on Senior Tourists
(Muharrem TUNA, 2019)
Destination tourism activities and objects, by their very nature, are experience based and have a high potential in terms of experiential
marketing’s applicability. In this regard, it has been aimed to adapt strategic ...