https://hdl.handle.net/20.500.12294/701 İşletme Bölümüne ait bildiri ve sunumlar bu koleksiyonda listelenir. Mon, 04 May 2026 23:16:34 GMT 2026-05-04T23:16:34Z https://hdl.handle.net/20.500.12294/3280 A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samples Bahcecik, Yagmur Sacide; Akay, Senem Seda; Akdemir, Ali In the new century, the rapid transfer of information and the lack of time and physical limits by increasing the importance of information technologies, the organizations have changed the way of doing business. In this context, the field of activity where the virtual organizations formed by the expert organizations coming together and working on the internet is the trade done over the internet. The entrepreneur who wants to create differences can choose internet entrepreneurship for reasons such as low initial capital requirement, low operating expenses and access to broad markets.Virtual organizations are looking for new value-added strategies for internet entrepreneurial activities. Influenced by this change, internet entrepreneurs had to differentiate their brand positioning strategies in order to benefit from opportunities. The aim of this paper is to explain the entrepreneurship model which is new entrepreneurship model and to explain the digital brand positioning strategies of virtual organizations by giving examples from youtube, instagram and facebook. It is expected that the theoretical approach of this study will be supported with subsequent field studies and will give a direction to the researches. © 2019 The Authors. Published by Elsevier B.V. Tue, 01 Jan 2019 00:00:00 GMT https://hdl.handle.net/20.500.12294/3280 2019-01-01T00:00:00Z https://hdl.handle.net/20.500.12294/1867 Is Setting Up Barriers To Entry Always Profitable For Incumbent Firms? Dilek, Serkan; Top, Seyfi Ozsahin, M; Zehir, C Barriers to entry have been subject to so many studies examining competition conditions and markets in industrial and micro economics literature. Markets with no entry barriers realize better performance and in these markets long run equilibrium actualized when average total costs equal to price. Generally firms can set up higher prices than their average total costs when entry is not free. Therefore incumbent firms prefer to set up entry barriers and avoid competition. However in two-sided markets new entrants can provide benefits to incumbent firms. So, in these conditions incumbent firms chose to reduce or eliminate barriers to entry. We examined this type of markets and their effects to market equilibrium and incumbent firms. 8th International Strategic Management Conference --JUN 21-23, 2012 -- Barcelona, SPAIN; WOS: 000312875900084 Sun, 01 Jan 2012 00:00:00 GMT https://hdl.handle.net/20.500.12294/1867 2012-01-01T00:00:00Z https://hdl.handle.net/20.500.12294/1796 Effect of Consumer Based Brand Equity on Purchase Intention in Consumer Industries: Considering Socioeconomic Status and Gender as Moderating Effects Aydın, Gökhan Kaynak, E; Harcar, TD This study aims to understand the potential effect of consumer based brand equity (CBBE) on purchase intention for a wide range of consumer companies. CBBE is assessed using a model based on Aaker's approach, consequently brand awareness, brand associations, perceived quality and brand loyalty are accepted as the constituents of brand equity. A survey study covering 28 different consumer brands was carried out in Turkey and 505 valid questionnaires were obtained. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings indicate that CBBE factors affect purchase intention of consumers and the relationships are moderated by gender. 24th World Business Congress --MAY 27-31, 2015 -- E Mediterranean Univ, Famagusta, CYPRUS; WOS: 000380170600001 Thu, 01 Jan 2015 00:00:00 GMT https://hdl.handle.net/20.500.12294/1796 2015-01-01T00:00:00Z https://hdl.handle.net/20.500.12294/1788 A Research for People to Determine the Relationship between Oral Hygiene and Socio-Economic Status Çolakoğlu, Nurdan; Has, Ladise Sener, S; Saridogan, E; Staub, S In this study, we aimed to investigate the relationship between oral hygiene and socio-economic status. Study data were obtained from 160 patients admitted to a private dental clinic within one month using a questionnaire which consisted of socio-economic variables. Dental examination was performed by a dentist and oral hygiene was assessed by hygiene sticks using the Quegley-Hein Index. Statistical analysis was performed using t test, variance analysis, and Kruskal-Wallis test. Our study results suggest that increased education status is positively associated with oral hygiene and poor oral hygiene is associated with reduced income per capita. Preventive dentistry should be supported to increase the awareness of the individuals with low and moderate income. (C) 2015 The Authors. Published by Elsevier Ltd. World Conference on Technology, Innovation and Entrepreneurship --MAY 28-30, 2015 -- Istanbul, TURKEY; WOS: 000380509900150; Çolakoğlu, Nurdan (Arel Author) Thu, 01 Jan 2015 00:00:00 GMT https://hdl.handle.net/20.500.12294/1788 2015-01-01T00:00:00Z