Yazar "Yurttaş, Özge U." için listeleme
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A field research study on the brand equity of internet and social media applications
Kamiloğlu, Fatma; Yurttaş, Özge U. (Peter Lang AG, 2015)To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ...
