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A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)
To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ...
An empirical study on media literacy from the viewpoint of media
(Elsevier Science, 2015)
The most significant quality of the media in the way we use the word today that it has a very substantial influence area. As media is the indispensable part of the daily life, we need to question the new relationship ...