Tür "bookPart" İletişim Fakültesi için listeleme
Toplam kayıt 9, listelenen: 1-9
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Aestheticization of fear and violence via public relations
(IGI Global, 2022)Fear is a human emotion that allows a person to survive. It has a function to ensure the continuity of life. The definition of fear has changed over time. Along with human development, transition to sedentary life, the ... -
A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ... -
Gezi Direnişi’nde medya aktivizmi
(Kafka Kitap, 2015)Alternatif medya çalışmaları dünyada daha çok yenisi ve eskisiyle toplumsal hareket çalışmalarından beslenen özerk bir medya çalışmaları alanıdır ve ülkemizde - yaklaşık 30 yıllık bir gecikmeyle - ancak yeni yeni bu yönde ... -
A methodological approach to nation branding: Measurement and issues
(Taylor and Francis Inc., 2016)… -
Migration and alienation: “When and where have I changed?" - an analysis through Turkey-Austrian migration film
(IGI Global, 2018)This study aims to analyse how immigrants become estranged with each other and their own culture together with migration. The sampling of this study consists of film Nachtreise/Night Traveling, 2002 by Kenan Kiliç. This ... -
Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
(IGI Global, 2020)In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ... -
Sokak ile sibermekan arasında direniş ağlarını örmek: Gezi Parkı eylemleri
(Ayrıntı Yayınları, 2015)Dijital aktivizm, internet ortamında, toplumsal ya da politik konularda, karşıt ya da taraf olmanın yanı sıra, herhangi bir konuda kişilerin fikirlerini değiştirmeye yönelik etkileme çabasıdır. Dijital aktivistler, ifade ...