Ara
Toplam kayıt 11, listelenen: 1-10
A multi-perspective comparison of childhood heroes: Caillou and pepee
(Peter Lang AG, 2017)
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A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)
To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ...
A methodological approach to nation branding: Measurement and issues
(Taylor and Francis Inc., 2016)
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An empirical study on media literacy from the viewpoint of media
(Elsevier Science, 2015)
The most significant quality of the media in the way we use the word today that it has a very substantial influence area. As media is the indispensable part of the daily life, we need to question the new relationship ...
Broadcasting A Festivity Without Offending The Other
(İstanbul Arel Üniversitesi İletişim Fakültesi, 2012)
This paper deals with how Turkish commercial channels serve wholeheartedly the demands of political and military officials on issues involving national sentiments. Nevruz Bayramı, (a folk festivity) which was initiated ...
Let's Make it American: American Remakes of the British Films
(Univ Pittsburgh, 2018)
The purpose of this study is to analyze American remake versions of the original British films taking narrative as a basis. It claims that the American remakes put America forward as a cultural product for sale, and makes ...
Training function of Media: A research about University Radios in Turkey
(İstanbul Arel Üniversitesi İletişim Fakültesi, 2013)
Today, radios which began gradually to lose importance, one of the most important function is public service broadcasting. Public broadcasting, public service point of view, one of the most important elements is education. ...
Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
(IGI Global, 2020)
In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ...