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Development and Verification of Marketing Capabilities Scale for B2B Firms
(Eskişehir Osmangazi Üniversitesi, 2021)
This study aims to develop and confirm a scale of marketing capabilities for B2B firms. For this purpose, the existing scales for market sensing, new product development and strategic partnering capability were reorganized, ...
Being an Ethical or Unethical Consumer in Response to Social Exclusion: The Role of Control, Belongingness and Self-Esteem
(Wiley, 2021)
Social exclusion threatens control, belongingness and self-esteem, and such threats may produce distinct behavioural intentions. This study hypothesized that thwarted control would increase the intention towards unethical ...