Yayıncı "Eskişehir Osmangazi Üniversitesi" İktisadi ve İdari Bilimler Fakültesi için listeleme
Toplam kayıt 2, listelenen: 1-2
-
Development and Verification of Marketing Capabilities Scale for B2B Firms
(Eskişehir Osmangazi Üniversitesi, 2021)This study aims to develop and confirm a scale of marketing capabilities for B2B firms. For this purpose, the existing scales for market sensing, new product development and strategic partnering capability were reorganized, ... -
Yerel Yöneticilerin Bölge Turizmine Yönelik Düşünceleri Üzerine Bir Araştırma: Artvin - Arhavi Örneği
(Eskişehir Osmangazi Üniversitesi, 2020)The aim of the study is to determine the thoughts of local administrators, who are active in Arhavi destination, about tourism in the region and to determine their contribution to tourism industry. The data obtained by ...