Role of internet demand as source of information in customer decision marketing and suggestions for hotels
KünyeAlbayrak, A. (2011). Role of internet demand as source of information in customer decision marketing and suggestions for hotels. Journal of Travel and Tourism Research.
At the present day, all types of business which producing good and services use information technology and especially internet effectively based on modern marketing. Thereby, business achieve own purpose easily, at the same time they enable to customer for knowledgeable about good end services. Customer can know well manufacturing firms, compare product and ıt’s price and they can learn other customers experiences about good or services by courtesy of internet. With the internet server, users can access to any website, they can attainment highly information, they can control decision making process with these information by own self and they can add value to leisuretime. This study aims to state of role of internet demand as source of information from consumer decision making process information sources, determine internet role for holiday decision making and advance a proposal to hotels for order their web site particualy correspond consumer request and expectation from internet source. At the and of the study for the customers perceive internet source easy, chip and quick and they can find which information they need. They think that these information comprise everything but at the same time these information don’t objective and current, they don’t implicit confidence. They think that these information are tangible and wrong and they need to check these information from travel agencies or hotels.