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dc.contributor.authorBolat, Nurselen_US
dc.contributor.authorYılmaz, Recepen_US
dc.contributor.authorTaşkıran Öncel, Nurdanen_US
dc.contributor.authorHacıoğlu, Ümiten_US
dc.contributor.editorDinçer, Hasan
dc.date.accessioned2016-04-28T09:57:03Z
dc.date.available2016-04-28T09:57:03Z
dc.date.issued2014
dc.identifier.citationBolat, N., Yılmaz, R., Taşkıran Öncel, N.,Hacıoğlu, Ü. (2014). The role of social media strategies in competitive banking operations worldwide. H. Dinçer (Ed.). Global Strategies in Banking and Finance içinde. IGI-Global Publications, 304-340.en_US
dc.identifier.isbn9781466646353
dc.identifier.urihttps://hdl.handle.net/20.500.12294/386
dc.identifier.urihttp://dx.doi.org/10.4018/978-1-4666-4635-3.ch020
dc.descriptionBolat, Nursel (Arel Author) --- #nofulltext#en_US
dc.description.abstractSocial media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today’s world in an interdisciplinary platform.en_US
dc.language.isoengen_US
dc.publisherIGI-Global Publicationsen_US
dc.relation.ispartofGlobal Strategies in Banking and Financeen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe role of social media strategies in competitive banking operations worldwideen_US
dc.typebookParten_US
dc.departmentİstanbul Arel Üniversitesi, Meslek Yüksekokulu, Halkla İlişkiler ve Tanıtım Programı.en_US
dc.authoridTR38561en_US
dc.authoridTR19169en_US
dc.authoridTR12451en_US
dc.authoridTR104717en_US
dc.identifier.startpage304en_US
dc.identifier.endpage340en_US
dc.relation.publicationcategoryKitap Bölümü - Ulusalen_US
dc.coverage.doi10.4018/978-1-4666-6268-1.ch074
dc.coverage.doi10.4018/978-1-4666-8614-4.ch011


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