Halkla İlişkiler ve Tanıtım Programı Kitap Bölümü Koleksiyonu
https://hdl.handle.net/20.500.12294/384
Halkla İlişkiler ve Tanıtım Programına ait kitap bölümleri bu koleksiyonda listelenir.2024-03-29T13:20:00ZThe role of social media strategies in competitive banking operations worldwide
https://hdl.handle.net/20.500.12294/386
The role of social media strategies in competitive banking operations worldwide
Bolat, Nursel; Yılmaz, Recep; Taşkıran Öncel, Nurdan; Hacıoğlu, Ümit
Dinçer, Hasan
Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today’s world in an interdisciplinary platform.
Bolat, Nursel (Arel Author) --- #nofulltext#
2014-01-01T00:00:00ZGlobalization and social media strategies by financial institutions worldwide
https://hdl.handle.net/20.500.12294/385
Globalization and social media strategies by financial institutions worldwide
Öncel Taşkıran, Nurdan; Bolat, Nursel
The objective of this research is to investigate financial institutions on social media; their strategies and the ways they deal with customers in the light of the process of globalisation. The objective material is ING Bank and its Facebook site within the process of its institutional expansion worldwide. On four continents, Asia, Europe, North America and Australia; four countries Australia, Canada, India and Turkey are investigated comparatively. For almost ten years, social media using among banking companies has had a remarkable rise especially on Facebook. ING Bank, which was awarded “the most successful effective banking management” in Eastern Europe in 2012, is one of them. The research investigates how far the bank achieves this success online; the discourses between the bank and its customers on Facebook pages. Discourse analysis and semiological analysis are applied to four categories —advertisements, feedbacks, surveys and social activities on Facebook pages in four countries of an international bank within a three month’s period.
#nofulltext# --- Bolat, Nursel (Arel Author)
2014-01-01T00:00:00Z