Aşçılık Programı Bildiri & Sunum KoleksiyonuAşçılık Programına ait bildiri ve sunumlar bu koleksiyonda listelenir.https://hdl.handle.net/20.500.12294/3602024-03-28T13:28:25Z2024-03-28T13:28:25ZCrisis management practices and strategic responses through customer loyalty and price strategy in hard times: Evidence from fine-dining restaurantsSemerciöz, FatihPehlivan, ÇağlarSözüer, AytuğMert, Aslıhttps://hdl.handle.net/20.500.12294/17942022-10-03T18:46:01Z2015-01-01T00:00:00ZCrisis management practices and strategic responses through customer loyalty and price strategy in hard times: Evidence from fine-dining restaurants
Semerciöz, Fatih; Pehlivan, Çağlar; Sözüer, Aytuğ; Mert, Aslı
Ozsahin, M
Management practices, strategic responses and strategies is an important part of strategy research. However, little is known about the linkage of those themes in general, restaurant services context and crisis times in particular. Thus, this study examines the relationships among crisis management practices such as income and cost reductions and efficiency and competitivity improvement, strategic responds such as reactive and proactive responses, adding customer value and gaining flexibility and strategies of customer loyalty and price strategy within the context of "branded" restaurants in Turkish hospitality industry. The study employs a questionnaire that evaluates the attitudes of fine dining restaurants in terms of those themes during economic downturn in 2009. Evidence from 45 restaurants reveals that strategic responses, management practices, and customer royalty have significant relationships. (C) 2015 The Authors. Published by Elsevier Ltd.
11th International Strategic Management Conference --JUL 23-25, 2015 -- Vienna, AUSTRIA; WOS: 000380408600016
2015-01-01T00:00:00ZIndustry forces, competitive and functional strategies and organizational performance: Evidence from restaurants in Istanbul, TurkeyAltuntaş, GültekinSemerciöz, FatihMert, AslıPehlivan, Çağlarhttps://hdl.handle.net/20.500.12294/3612022-10-03T19:02:34Z2014-01-01T00:00:00ZIndustry forces, competitive and functional strategies and organizational performance: Evidence from restaurants in Istanbul, Turkey
Altuntaş, Gültekin; Semerciöz, Fatih; Mert, Aslı; Pehlivan, Çağlar
Each of industry forces, competitive and functional strategies and organizational performance has been subject to so many studies presented in literature. However, there is a lack of combination of all and consensus on the role of each in restaurant businesses. Thus, this study examines the relationships among industry forces, competitive and functional strategies and organizational performance within the context of “well-known branded” restaurants in Turkish hospitality industry. The study employs a questionnaire that evaluates the attitudes of restaurants of those themes in Istanbul, Turkey without any sampling procedure. Results indicate that competitive strategy of cost leadership is significantly related to bargaining power of suppliers. Functional strategy regarding the brand image relates significantly to the competitive strategy of differentiation. Organizational performance is in a significant relation with functional strategies of human resources and information technologies.
Conference: 10th International Strategic Management Conference, Rome-Italy, between the dates of June 19-21, 2014. --- Mert, Aslı (Arel Author)
2014-01-01T00:00:00Z